Chatting with buyers throughout a Q2 earnings name on Thursday, Apple CEO Tim Cook dinner provided one more trace concerning the firm’s ongoing work within the subject of generative AI. Now we have nonetheless but to see any glimpses of Apple’s rumored rival to OpenAI’s ChatGPT or Google’s Gemini, however that isn’t stopping Cook dinner from hyping up the inevitable announcement.
“We proceed to really feel very bullish about our alternative in generative AI,” Cook dinner informed buyers (by way of MacRumors). “We’re making vital investments and we’re wanting ahead to sharing some very thrilling issues with our prospects quickly.”
“We consider within the transformative energy and promise of AI and we consider now we have benefits that can differentiate us on this new period,” Cook dinner added, “together with Apple’s distinctive mixture of seamless {hardware}, software program and providers integration, groundbreaking Apple silicon with our trade main neural engines, and our unwavering deal with privateness, which underpins the whole lot we create.”
This isn’t the primary time that Cook dinner has alluded to Apple’s upcoming AI reveals, nevertheless it’s notable that he’s now posturing about how succesful Apple’s AI shall be. We don’t know the “benefits” Cook dinner believes will assist “differentiate” Apple on this period, nevertheless it’s clear that generative AI is greater than a passing fad. Apple must catch up, and quick.
Whereas the CEO didn’t share any particular dates, we’ll be listening to from Apple subsequent week throughout its “Let Free” occasion on Could 7. We count on that occasion to deal with new iPads — together with the long-awaited OLED iPad Professional — however there’s all the time an opportunity that Apple might have an enormous shock in retailer. Apple has more and more offloaded its product bulletins to press releases, so if the corporate took the time to document an occasion, it’s in all probability for one thing notable.
