Samsung invited Google and Qualcomm to the Galaxy S23 Unpacked occasion in early February 2023 to tease the “subsequent XR expertise” the three firms have been constructing. XR stands for blended actuality, and the announcement dropped on the peak of Apple Imaginative and prescient Professional rumors. Properly, again then, the Imaginative and prescient Professional product title was not official. However we knew Apple would unveil its personal blended actuality system a couple of months later, at WWDC 2023.
Greater than a 12 months later, I attended the Unpacked occasion in Paris, the place Samsung unveiled the Galaxy Z Fold 6 and Flip 6. This occurred only a few days earlier than Apple began promoting the Apple Imaginative and prescient Professional in shops in varied European international locations, France included.
Google was once more current on stage. On the finish of the present, Rick Osterloh overestimated the partnership between Google and Samsung. The high-ranking Google government principally targeted on Gemini AI integration into the brand new foldable, however he additionally teased the “upcoming XR platform” the 2 events have been creating.
Whereas Osterloh didn’t present any specifics in regards to the system, a brand new report says the Samsung Imaginative and prescient Professional rival is perhaps considerably delayed.
Right here’s what Osterloh needed to say in regards to the unnamed Samsung XR headset:
Wanting ahead, we’re collaborating to carry next-generation experiences throughout Galaxy merchandise, from smartphones and wearables… to even future applied sciences, just like the upcoming XR platform we’ve been working to develop in shut partnership with Samsung and Qualcomm for next-generation gadgets.
Samsung cellular chief TM Roh then confirmed that the brand new XR platform is “coming this 12 months,” as he thanked Osterloh for Google’s ongoing partnership with Samsung.
That’s all Google and Samsung needed to say a couple of system that ought to present spatial computing skills just like the Imaginative and prescient Professional. I’m guessing right here, however I hope that’s what they’re constructing. After lastly testing the Imaginative and prescient Professional, I’ll say spatial computing is the way forward for computing.

Nevertheless, it’d take some time to embrace that future absolutely. Which may favor Google and Samsung. The Android XR system is perhaps delayed, but it surely’s not just like the Imaginative and prescient Professional is flying off the cabinets. Even when it did, Apple can’t make sufficient of them to fulfill demand.
Google and Samsung have time to catch up, particularly in the event that they add Galaxy AI and Gemini to the system, which I’m positive they may. In spite of everything, Google already teased there’s a spot for the Gemini assistant on wearable headsets at I/O 2024 when demoing the multimodal capabilities of Gemini with a mysterious pair of AR glasses.
That stated, the unnamed Samsung Imaginative and prescient Professional rival won’t launch for some time. A brand new report suggests the system may need confronted varied points, therefore the dearth of updates till Unpacked 2024. However once more, Osterloh and Roh didn’t actually say something in regards to the Android XR platform.
Based on Enterprise Insider (by way of 9to5Google), Samsung would possibly launch a developer model of the Android XR headset this October. A shopper model may comply with in March 2025. That is the closest we received to a launch date for Samsung’s Imaginative and prescient Professional rival.
The report notes that Samsung and Google needed to launch the system within the first quarter of 2024. The 2 firms needed to push it again repeatedly with management reportedly fearing “the system isn’t but adequate to dazzle customers.”
It’s not simply the {hardware} and software program that should “dazzle” customers. The value will likely be necessary too. The Imaginative and prescient Professional will definitely go away one dazzled, but it surely begins at $3,499. On that word, rumors say Apple would possibly launch a less expensive Imaginative and prescient model subsequent 12 months.
Along with a Imaginative and prescient Professional rival, Samsung and Google may also work on a pair of AR glasses. That wouldn’t be stunning. I usually stated the true Apple spatial laptop I’m ready for is a pair of AR glasses that works with the iPhone. Merchandise just like the Imaginative and prescient Professional must exist to get there.
Google is reportedly bored with making AR glasses regardless of engaged on software program for them. The Mission Astra glasses we noticed at I/O have been most likely only a teaser for what is perhaps attainable with Gemini AI.