It’s 2025, and someway, Apple Maps nonetheless doesn’t have adverts. Whereas nearly the entire competitors has applied some type of ads of their cell apps, the Maps app stays ad-free. Sadly, which may not be the case for for much longer.
Within the newest version of his Energy On e-newsletter, Bloomberg’s Mark Gurman mentioned that whereas there’s “no timeline or lively engineering being carried out” on Apple Maps adverts, the corporate has just lately informed workers that it’s “exploring” the thought of bringing adverts to the platform. The adverts would present up within the type of paid search outcomes, much like Google Maps or Yelp, the place companies pays to have their listings present up forward of others on related searches.
Not solely is that this not the primary time we’ve heard rumors about Apple Maps adverts, however Gurman himself reported on their impending arrival almost three years in the past.
Right here’s what Gurman claimed in a 2022 version of his e-newsletter: “I consider the engineering work is already underway to launch search adverts within the Apple Maps app, and we should always start to see or not it’s applied someday subsequent 12 months.”
Clearly, that didn’t come to fruition however don’t be shocked for those who see sponsored outcomes whenever you search in Apple’s Maps apps within the coming months.
In the meantime, Apple remains to be engaged on bringing an ad-supported subscription to Apple TV+ as properly. Just like its mapping counterpart, the premium streaming service is without doubt one of the last holdouts within the business with out a cheaper advert tier on supply.
