Apple launched its devoted Apple Retailer app in India on Friday, deepening its retail presence on the earth’s most populous nation because the iPhone-maker seeks to capitalize on rising client demand.
The app, out there for obtain on India’s App Retailer, lets clients buy Apple merchandise immediately whereas receiving customized procuring suggestions, the corporate mentioned in a press release.
By way of the app, customers also can customise their Mac with extra highly effective chips, further reminiscence or further storage — options lengthy sought by Indian clients — and prepare for supply or pickup of their purchases.
The transfer comes as Apple works to strengthen its foothold in India, the place it opened its first bodily shops in Mumbai and Delhi in 2023. The corporate plans further 4 shops in tech hub Bengaluru, Pune and different elements of Delhi and Mumbai. (Apple launched its on-line retailer in India in 2020.)
“At Apple, our buyer is on the centre of every little thing we do, and we’re thrilled to introduce the Apple Retailer app to succeed in much more customers in India, additional deepening our connections,” mentioned Karen Rasmussen, Apple’s head of retail on-line, in a press release.
The app options separate tabs for merchandise, customized suggestions and post-purchase help together with on-line setup periods with Apple specialists. Prospects also can join free coaching periods at bodily Apple shops and study Apple trade-in and financing choices in addition to add free engravings to units similar to AirPods and iPads in eight languages.
India, the world’s second largest smartphone market, is slowly turning into a big geography for Apple because it appears to increase its manufacturing bases exterior of China. The corporate started assembling iPhones in India in 2017 and has since expanded manufacturing by way of companions together with Foxconn and Indian conglomerate Tata.
